Fubuki

FUBUKI™ was conceived in Niseko, Japan, founded by Swedes, and cultivated by an international snow-loving community. With its global acclaim from professionals and amateurs alike in the snowsports industry, it frequently comes as a surprise to know the company is still operated by its founders, Kalle Norman and Christofer Ljunggren.

FUBUKI officially launched in 2019 and immediately had to grapple with two serious roadblocks, neither of which could’ve been foreseen. First, a typhoon flooded the facility in Fukuyama (Japan) that manufactured the boots. Fortunately, the factory, which had no plans to rebuild or continue making the boots, released the design sketches to Christofer and Kalle. This silver lining enabled the two founders to tweak the drawings and contract a new manufacturer to construct the boots according to their own specific measurements and details. 

FUBUKI was designed as an alternative for the snow-loving community. Skiers have long been irreverent nonconformists. Lovers of FUBUKI around the world continue to shape and cultivate a culture around the colorful boots - one that’s fluid, unconventional, and celebrates personal expression and interpretation.

In a world where tough and resistant so often means rigid and boring, FUBUKI represents an off-piste path for those who confidently carve their own tracks on winter’s blank canvas.