About Groove Armada Ltd

We make stylish headwear that adapts to your versatile lifestyle. Our mission is to deliver the style you love with the perfect fit, technical excellence, and eco-conscious design in every piece.

Inspired by tastemakers, outdoor adventurers and urban actives.

In 2002 a group of friends with a passion for headwear and a shared love of snowboarding and the outdoors— came together to start a company that reflected their lifestyle and shared vision: Headwear is more than an accessory. At the time, hats and beanies were little more than a commodity, another place to put a brand logo. Coal saw an opportunity to provide styles that took fit, function, and fashion seriously while knowing that headwear is an extension of you and your lifestyle. Design, quality, and style have guided us, and over 20 years later, we remain dedicated to making headwear more than an accessory.

Coal is always striving to be mindful and improve our footprint on the environment. We’re actively introducing new sustainable materials into our headwear collection like Polylana, Recover, and Recycled-PET materials. In our outerwear apparel, we're proud to use REPREVE fabric, made from recycled bottles. For packaging, we use Bio-logiQ polybags to reduce our use of virgin plastics.