Welcome
Founded in 2010 Groove Armada Ltd has long been one of the leading distributors in the UK snowsports and outdoor market. Working with a variety of brands we help to establish brands in an ever changing industry and nurture them into market leaders.
Groove Armada Brands
Amundsen Sports
Capita Snowboards
Amundsen Sports
Inspired by the greatest explorer of all time Roald Amundsen.
Armada Skis
Capita Snowboards
Amundsen Sports
Armada. What skiing will become.
Capita Snowboards
Capita Snowboards
Capita Snowboards
CAPiTA Snowboards are hand-crafted in Austria with 100% clean energy at our own manufacturing facility.
Coal Headwear
Coal Headwear
Capita Snowboards
A wide range of fits and built to last, Coal headwear is built for adventure seekers.
Crab Grab
Coal Headwear
Crab Grab
Specialising in traction and mitts, Crab Grab are obsessed with stopping your hands and feet slipping.
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Coal Headwear
Crab Grab
Making better adventures through smarter travel equipment.
Deeluxe
Mons Royale
Deeluxe
Duer
Mons Royale
Deeluxe
We make clothes for doers. Because we know that when you're dressed well in ridiculously comfortable clothes, you can get to the important stuff.
So get on with it.
Mons Royale
Mons Royale
Sweet Protection
Made by mountains.
The mountains inspire everything we do.
Sweet Protection
Sweet Protection
Sweet Protection
Stronger, lighter, better.
Yuki Threads
Sweet Protection
Union Bindings
Dressing you in rubbish since 2010
Union Bindings
Sweet Protection
Union Bindings
Dressing you in rubbish since 2010