About Groove Armada Ltd

At Groove Armada Ltd, we’re driven by a passion for adventure across snow, bike, and the great outdoors. As a trusted UK distributor, we connect leading global brands with retailers, resorts, and outdoor specialists, making sure the very best gear reaches the people who need it most.

Our mission is twofold: to give brands strong, reliable representation in the UK Sports, Bike & Outdoor market, and to equip retailers with innovative, high-quality products that excite their customers. Beyond distribution, we believe in building lasting partnerships, supporting growth, and strengthening the communities we serve.

Whether you’re a brand seeking UK representation, a retailer looking for dependable supply, or an enthusiast chasing your next adventure—Groove Armada Ltd is here to help you gear up for every season.